Copywriting Agencies 9 Best On The Web For 2024

Copywriting agencies are one of the safest places in the digital world for businesses and brands to go to when they need copy written for upcoming projects. An agency that has built its copywriting reputation is a safer bet for work guaranteed. Then let’s say hiring people from Facebook Groups, Fiverr or Upwork. A good copywriter is worth their weight in gold hence the reason they charge such handsome fees. There is a good reason why copywriting has stood the test of time. It continues to shape most areas of our world and that’s why it’s rather strange many businesses do not put emphasis on their written content. And how it can portray the image of the business/brand in the eyes of its customers.

Everywhere you turn you will sales copy – billboards, commercials, emails, social media the list goes on. Whilst corporate businesses, start-ups and online marketers understand the importance of brand messaging. There is one large area of the business world that struggles (for the most part) to grasp the power of copywriting. That is a small business I have seen it too many times to count, a smaller business has had success. Almost overnight due to a change in its sales copy. It’s as if someone flicked a switch in the owner’s brain and they now understand the power of brand messaging through copywriting.

What is a Copywriting Agency?

A copywriting agency works with clients in a range of areas within their business to build their brand voice. Copywriting services can include advertising copy, sales pages & launch campaigns, blog posts, SEO copy, email campaigns, social media posts and product descriptions along with more niche areas. The client relies on the copywriting agency to provide written copy that will engage the reader, drive sales, increase conversions and generate more traffic to the client’s offer.

Why Would You Need Copywriting Services?

When it comes to content creation for your business 1. You either have the skills to complete the work yourself or 2. You employ somebody else to complete that work. Many of you reading this will be business owners and we all know you cannot do everything in a business let alone be the master of all areas within your business. Now, my guess is… the chance you are amongst a high class of quality copywriters in the world is quite low (sorry to be rude).

From website copy to email marketing, landing pages to press releases professional copywriting transcends industries. It can be used by all types of companies to entice new clients and customers to make well-informed yet emotional decisions. Your target market will feel as though you are whispering all the right words directly into their ear.

I have listed the top agencies to get your professional copywriting written.

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1. Konsu

Konsu Agency is a world-class agency that pays high attention to the brand’s overall image. The motto of Konsu is “Brand Builders and Storytellers” through creative and digital channels. Konsu places a high priority on understanding the core value of the business and how to articulate that to its followers. With branding know how Konsu specializes in high-value sales and landing pages for coaches and consultants. Along with website and email copy for online brands. If you’re looking for an agency that can unlock your brand voice through words, look no further.

2. Clear Voice

Clear Voice is a predominantly content marketing platform that also offers services of copywriting services. The basic premise of their business model is a content marketing hub for freelancers to combine as a team on client projects. The platform allows you to bring together strategists, writers, editors, designers and managers dedicated to your brand messaging. They like to call this “Teamlancing” and to be honest Clear Voice would be more suited to larger projects that require a full-service approach to digital marketing.

3. Copy Posse

Another boutique agency that lives and breathes copy, Copy Posse produces quality work that has seen this copywriting agency work with the likes of Vishen Lakhiani, of Mindvalley. Copy Posse’s copywriting team is small but highly dedicated to the vision of the brands they work with hence why they’re so selective of their clients.

4. Scripted

The best way to describe Scripted is Upwork for copywriters. It’s not an agency but more of a marketplace platform to source freelance copywriters. You have access to the pool of copywriters on Scripted and you choose accordingly based on what suits your needs best. The platform offers content creation, content strategy & workflow consisting of blog content, web copy and video scripts among other things. Along with your general content marketing needs.

5. Verblio

Verblio is a content writing and copywriting company that offers services in a similar fashion to Scripted, Verblio pools freelance writers to complete the work on behalf of clients. Who predominantly will be digital marketing agencies that offer copywriting services and then outsource it or larger publishers that require a consistent flow of content.

6. Hire Writers

Hire Writers is probably the oldest option and the most affordable option on the list. As the name suggests this is a marketplace to hire freelance writers to complete written work for your projects. The method is similar to Upwork where you can post your job or source a specific writer to your needs. Due to the cost being substantially lower than others on the list, you will find the client base on Hire Writers similar to the likes of Upwork and Fiverr.

7. Express Writers

Express Writers is a seamless solution for brands and agencies that need work completed at scale. The best way to describe Express Writers would be, your content writing partner who offers a range of service options from content writing services, and social media posts to sales page copy and everything else in between. Express Writers is a simple platform to use they offer a 4 step content creation process.

1. Clients orders content.

2. Content creation.

3. Editing review.

4. Client approval.

You have the capability to upload your brand’s guidelines to make sure the written word falls within the scope of your requirements. Regarding turnaround times you can expect a range from 3 – 10 days depending on the content requirements.

8. Savvy Copy

Savvy Copy is another boutique copywriting agency that is conversion focused when it comes to its copywriting approach. Predominantly working with coaches, consultants and other online entrepreneurs Savvy Copy comprises over 10 years’ worth of experience assisting others drastically improve sales with the assistance of copywriting.

9. Writing Studio

Writing Studio is another sales copy/content writing collective of writers that work at scale to produce your brand’s written content. Offering a range of writing services Writing Studio can assist agencies and larger brands alike with their content marketing for their clients or own projects. Need to be seen on search engines SEO writing services will get your content ranking on the likes of Google and Bing.

What exactly does a copywriter do?

The job responsibilities of a copywriter are more than just writing words for an email sequence or a sales letter. There is a whole process required to make sure the copy written for the client, conveys the message in the way it was intended. 50% of the work a copywriter will do for a job is completed before a single word is written, as noted below.

1. Research / Brainstorming: This includes interviewing your client or the clients of your client, researching your client’s competitors, finding the client’s tribe and seeing what they’re talking about.

2. Draft the concept: Liaising with your client to keep them in the loop of the direction you are taking.

3. Write the damn thing: Spend time writing the sales copy.

4. Revision time: Revise your work then send it to the client to revise and send their feedback. If need be make adjustments and get ready for submission.

5. Submit the work: Complete the final submission of work and meet your client either in person or online. Remember to make sure to know when the work will be launched.

6. Follow Up: Follow up with your clients around 3 weeks after launch to check in but most importantly how is your copy performing.

What makes a great copywriter?

I am sure you have heard this before… Practice, Practice, Practice! That’s basically it, the art of practising your craft over and over until you know it like the back of your hand. The common misconception is you need to be able to write within the same realm as Stephen King or J. R. R. Tolkien. When all you need to understand is – what drives human emotion, good grammar and the audience you are speaking to.

In the age of limited attention, a great copywriter will implement a quality headline that grabs the reader’s attention. It is the duty of a creative copywriter to stop the reader like a deer in headlights. Intrigue them enough to continue reading, and make them feel as though the words speak directly to them. That’s what quality copywriters do!

Are there different copywriting frameworks?

Yes, throughout the years many talented writers have delved into copywriting and formulated variations of frameworks that work best for them. Below, we will glance over 3 different frameworks that will open you up to the world of copywriting.

1. AIDA

• Attention: Grab the reader’s attention with something eye-grabbing.
• Interest: Inform them of interesting uses and facts.
• Desire: Make the reader feel as though they need this, right now.
• Action: Get them to take action.

2. PAS

• Pain/Problem: Highlight a pain point or problem the reader has.
• Agitate: Go in-depth on the problem, and make it strike a chord with the reader.
• Solution: Show the reader the solution and get them to take action.

3. PASTOR

• Pain/Person/Problem: Identify the problem by describing it in detail.
• Amplify/Aspiration: Amplify the consequences the reader will have if they do not solve the problem.
• Story/Solution/System: Share a story on how you can fix the problem.
• Transformation/Testimony: If you can offer real-life testimonies on how this changed people’s lives.
• Offer: Layout the offer and be direct with headings.
• Response: Don’t be shy about asking the reader to buy, remind them of the testimonials and the transformation they will be getting.

FAQs

Is copywriting still in demand?

Yes, yes it is and not only is it in demand quality copy is revered by businesses and brands that understand the importance copy can be to their quarterly bottom line.

Is content marketing the same as copywriting?

No, content marketing is not the same as copywriting though both go hand in hand. Quite often both content writing services and copywriting will be offered by copywriting agencies and freelancers alike. In short, content marketing is a strategic approach where a brand will create consistent content that is valuable and relevant to its audience. This will include blog posts, and social media posts including videos with a premise that eventually you provide enough value that a person will eventually buy.

On the other hand, a creative copywriter will create direct written content. Designed to move a person from the state of the prospect to the customer within the length of that particular piece of copy. As detailed above under “What exactly does a copywriter do?”.

Copywriting Agencies Vs Freelance Copywriters

Copywriting services are offered in three defined categories, employee, freelancer & copywriting agency. Many larger companies will have an in-house team where they make use of their employees to complete the required work. Many copywriters will commence their journey into copywriting starting out as a freelancer. As they grow in skill and competency copywriters who prefer the structure of secure employment will gravitate toward a job, either at a larger company or a digital marketing company. Whilst those who prefer more freedom will continue along the path of freelancing, sourcing their own clients and even freelancing to copywriting agencies.

There is no right or wrong path and a person must always do what is best for their individual circumstances. The key point to take away is copywriting agencies will be able to offer a more well-rounded approach to the client. A top copywriting agency will be able to take on larger amounts of work, and link in other services i.e. branding or sales page building. Whereas a freelancer will be focused on delivering copy and that’s it.

Final Thoughts

As with most niches related to the digital world, you will find your fair share of charlatans. Who will gladly take your money and not produce the results that your expectations had been set to. This is one of the many reasons choosing a premium copywriting agency or a digital marketing company that offers copywriting as a core service is paramount.

There are many talented freelancers out there but this is where you will find many of the grifters. Make sure to check through a number of copywriting agencies as well as freelancers dot your I’s and cross your T’s and remember to do your homework before signing any contracts.