391% that’s the rate at which your lead conversions can increase if you respond within one minute of the lead coming through. This goes to show just how important it is to respond to incoming leads in a timely fashion. For as long as businesses have had sales and marketing teams there has been a lead distribution process.
The easiest way to speed up your response time is to route leads with lead distribution software. Any agency or company that produces leads for themselves or clients needs to have the right lead distribution software to maximise the output and quality of lead flow.
What this type of software does is automatically match your inbound leads with a specific salesperson, department or company. Essentially, every lead can be assigned to whoever is best equipped to handle them. Sounds impressive, right?
That said, finding the perfect program to distribute leads is a tall order. This is why I scoured the web and compiled a list of the 13 best lead distribution software.
What are the best programs to distribute leads?
Table of Contents
- 1 What are the best programs to distribute leads?
- 2 1. Leadfeeder
- 3 2. Lead Prosper
- 4 3. ClickPoint
- 5 4. Chili Piper
- 6 5. Lead Assign
- 7 6. LeadsPedia
- 8 7. LeadAngel
- 9 8. Distribution Engine
- 10 9. Lead Capsule
- 11 10. Lead Liaison
- 12 11. LeadByte
- 13 12. AdRack
- 14 13. Lead Squared
- 15 How To Implement A Lead Distribution Strategy
- 16 FAQs
- 17 What is a lead distribution platform?
- 18 What is lead routing software?
- 19 What is distribution lead?
- 20 What software is used for lead generation?
- 21 Final Thoughts on the best lead distribution software
1. Leadfeeder
If you prefer a simple lead distribution software that gets the job done, then you can’t go wrong with Leadfeeder. This tool will help you get the most out of your lead generation efforts. Here’s how:
Key Features:
- Integrates with Google Analytics – one of its biggest selling points is its compatibility with Google Analytics. This helps you gather lead data for the past 30 days, giving you indispensable insights.
- Powerful filtration – Leadfeeder uses powerful filtering features, delivering high-quality leads to your sales teams
- Instant updates – this platform updates the list of leads by the hour. This helps you know which clients are interested in your brand in real time.
Pro:
- Notifies you of the specific companies that visit your website
- Integrates with numerous tools like Google Analytics, Hubspot, Salesforce and more
Con:
- It may only display the company’s IP address rather than its name
Rating:
5-star/5-star rating
Pricing:
- Lite – Leadfeeder has a free plan, which allows for unlimited users. It also displays the last 1 week’s worth of leads
- Premium – this plan starts at €139/month. This also allows for unlimited users and has no limit on data storage or the number of identified companies.
2. Lead Prosper
If your business is just starting out or you are a business owner who is price-conscious you will find Lead Proser a viable option. When it comes to lead distribution software Lead Prosper differentiates itself from many of its competitors in the pricing structure. Instead of paying a monthly fee, you pay for what you use with no monthly minimum or lock-in contracts.
As far as based lead distribution Lead Prosper is by far one of the best lead distribution software options on the market.
Key Features:
- Filtering & Routing – Create filters and routing options with ease making sure the leads go to the correct destination.
- Mulitbuyer Option – Allow leads from a single campaign to flow to multiple buyers.
- Ping/Post Exchange – Act as an intermediary between lead supplies and lead buyers with your own ping/post exchange.
Pro:
- Easy client integration
- No tech set up needed
- Real-time analytics
- The start-up cost is cheap with no monthly minimum spend
- Unlimited outbound posts, pings & webhooks
Con:
- Not as trial-tested as much of the competition.
Rating:
5-star/5-star rating
Pricing:
As previously noted Lead Prosper is the only lead distribution software that offers pay as you go basis.
- 1 x lead is charged at 0.25c
- 100 inbound pings = 0.01c
- 100 outbound pings = 0.01c
3. ClickPoint
ClickPoint is one of the prominent lead distribution software options that’s worth checking out. It has two main functions when it comes to leads, namely, lead distribution and lead management.
Key Features:
- Lead distribution – ClickPoint starts by capturing lead data from multiple sources: forms, phone campaigns, affiliates etc. – It then distributes leads to the most qualified sales team. I like that this software isn’t picky about the mode of delivery either. It can deliver leads using email, Ping Post, text, you name it. To top it off, it’s able to automate the lead routing process.
- Lead management – examples of features you can expect here are automated email marketing, sales reporting, and inbound call routing.
Pro:
- Access to live support for all users
- Tailored solutions for lead management and lead distribution
Con:
- May experience downtime occasionally
Rating:
4.8-star/5-star rating
Pricing:
These prices are for ClickPoint’s lead distribution system:
- Starter – this sets you back $750/month. It offers 10,000 leads, 1 million pings, 1 thread (for automating lead delivery) and standard support.
- Pro – going for $1500/month, this plan comes with 50,000 leads, 3 million pings, 2 threads and pro support.
- Premium – this tier costs $2500/month and offers 100,000 leads, 5 million pings, 3 threads and premium support
- Enterprise – no fixed price for this as it’s tailored to your needs.
Whichever plan you choose, you’ll have access to setup support, data validation, 3rd-party integrations, API access, call routing & tracking and more. Better yet, you can start with a 30-day free trial if you’re not ready to commit just yet.
4. Chili Piper
Looking for a lead distribution software that not only offers lead routing but also has scheduling capabilities? If you are, then Chili Piper is the perfect lead management platform.
Designed for the B2B sector, this software lets you arrange meetings or initiate inbound calls upon submission of web forms. These forms help you gather lead data, making it easy to connect them to the right sales teams.
The main lead distribution features to expect from this software are:
Key Features:
- Seamless integration – a good lead distribution system like Chili Piper does not stop at round-robin routing. Rather, it integrates seamlessly with your CRM. This then allows you to qualify and distribute leads based on segmentation data.
- Schedule meetings – Chili Piper makes it easy to connect with inbound leads by scheduling meetings. The entire process is so easy that a sales rep can be on call with a prospect within 12 seconds.
Pro:
- Integrates well with most CRMs
- Lets customers schedule meetings without going through a sales rep
- Can qualify and distribute leads in real-time
Con:
- Complex setup
Rating:
4.8-star/5-star rating
Pricing:
Chili Piper doesn’t offer free trials. To get started, you’ll have to choose from one of these four pricing plans:
- Instant Booker – going for just $15/month, this plan offers track information in your CRM, a one-click step for scheduling through emails, and unlimited templates for meetings.
- Handoff – this sets you back $25/month. It allows for direct scheduling and instant routing
- Form concierge – this plan costs $30/month. It qualifies and routes any leads that request a demo immediately. It also displays your calendar availability on the site.
- Distro – this goes for $20/month, and automatically routes and assigns leads. It also sends alerts to sales reps so they’re aware of the leads they should follow up on.
5. Lead Assign
Have you always wanted lead distribution software with cutting-edge technology? If so, Lead Assign is exactly what you need.
With the help of AI technology, it automates lead distribution in a unique way. It gradually learns how to route leads to the correct sales reps. Its rule-based lead routing approach uses factors like performance, availability and location to assign leads.
If the sales team doesn’t respond within a specified time, the leads are rerouted to one that’s available.
Key Features:
- Marketing automation technology for lead nurturing – Lead Assign has an automated follow-up feature allowing sales reps to get feedback following an interaction with the prospect.
- Real-time monitoring – this platform notifies you every time a new customer enters the sales pipeline, regardless of the lead source.
- Reward-based approach – Lead Assign is designed to deliver leads to sales reps who respond the fastest
Pro:
- Uses multiple predefined custom rules for seamless lead routing
- Makes it easy for sales reps to get feedback
Con:
- Doesn’t offer integration with some crucial tools
Rating:
4.8-star/5-star rating
Pricing:
- Enterprise – the package comes with a dedicated account manager and unlimited users
- Business – this plan has optional onboarding at a cost and up to 75 users
- Starter – this package allows for a maximum of 10 users and just 100 leads routed each month.
Whichever option you pick, prices are only available upon inquiry.
6. LeadsPedia
If you’re searching for a lead distribution system that improves business processes as a whole, then LeadsPedia is a fantastic choice!
A performance marketing platform, it provides several features in addition to lead distribution. Here’s why I consider this among the best lead distribution software:
Key Features:
- Lead distribution – this is an all-in-one lead distribution platform that captures, validates and delivers leads in real-time.
- Call routing and tracking – LeadsPedia takes lead management up a notch. It allows its users to route inbound calls based on priority, price or round-robin rule. It also lets you set up tracking numbers effortlessly.
- Real-time reporting – this lead distribution software also gathers all the relevant data into one place so that it’s easy to see and analyze.
Pro:
- Offers an all-in-one solution to streamline your day-to-day operations
- Advanced reporting systems provide convenience
Con:
- Should consider adding a knowledge base section on their site to inform users of its features
Rating:
4.5-star/5-star rating
Pricing:
- Lite – starting at $1500/ month, this plan offers 1 million pings, 25,000 leads, 150,000 clicks, 1 million impressions and 50,000 conversions.
- Premium – this one costs $2500/ month and comes with 5 million pings, 100,000 leads, 300,000 clicks, 3 million impressions and 150,000 conversions
- Enterprise – the top-tier plan is completely customized. So the price depends on the features you choose.
Each of these plans also gets you custom domains, true data verification as well as call tracking & routing. The company also offers a free trial to new users.
7. LeadAngel
LeadAngel is one of the cheapest lead management tools. Its basic package is fairly priced, making it a great fit for sales managers of small-to-medium-sized businesses and startups. Here are the lead distribution features that set it apart:
Key Features:
- Lead segmentation – one thing you’ll be able to do with this lead distribution software is to segment prospects based on lead industry, geographical region and company size. You can then distribute leads based on how well they fit the preset rules. This ensures that each sale and marketing team ends up with the most relevant leads.
- User-friendly interface – users also praise this lead distribution system for its intuitive design. The drag-and-drop interface as well as the flowchart make it easy to configure lead routing rules.
Pro:
- Simple to use
- Affordable
- Versatile; offers lead matching, routing, reporting and data cleanup
Con:
- No option for monthly payments
Rating:
4.5-star/5-star rating
Pricing:
- Lite – this plan starts at $99/month for each company. It offers at least 150k leads, lead-to-account matching on a monthly basis and limited email support.
- Custom – this plan offers integration with Salesforce and CRMs, unlimited leads, lead routing and access to all support systems; be it email, chat or phone.
The Lite package is offered for free for the first six months. Payments are then billed annually afterwards.
8. Distribution Engine
Contrary to other distribution software, Distribution Engine comes integrated into Salesforce. Salesforce is one of the leading customer relationship management tools.
This program relies on one of three algorithms to deliver leads to the right sales team. These algorithms are skill-based, round robin and lead sources.
Key Features:
- Advanced lead routing – sales reps in senior positions are assigned more leads to increase the chances of lead conversion.
- Workload distribution – sales reps also have the right to reduce the number of leads routed to them. As a result, they can dedicate more time to each lead they get; hence, maximising efficiency.
Pro:
- Round-robin algorithm that assigns leads based on availability
- Also, it has skill-based lead distribution
- Uses a reporting system that can calculate the average hourly distribution volumes
Con:
- Lacks auditing features to determine why a lead was routed to a particular sales team
Rating:
4.5-star/5-star rating
Pricing:
Distribution Engine lead distribution offers a 30-day free trial. Afterwards, you can choose either Standard support or Premier support.
- Standard support – offers a response time within 2 business days and email support
- Premier support – boasts a 4-hour response time, email & phone support, one on one coaching and setup review
9. Lead Capsule
If searching for lead distribution software that can improve your business processes as a whole, this is it. Lead Capsule helps with not only lead management but also customer relationship management and affiliate marketing.
Key Features:
- Simplifies pipeline management – it’s designed to deliver leads in real time. Increasing the response time improves the chances of converting a lead
- Autoresponders – automatically send personalized messages upon submission of website forms. This is great for nurturing leads.
- Affiliate marketing – helps users increase targeted traffic through offers and promotions
Pro:
- Easy-to-use dashboard with an array of features, such as lead distribution, autoresponders, call tracking and more
- Excellent customer service
Con:
- Fails to offer live support for lower-priced tiers
Rating:
4.5-star/5-star rating
Pricing:
Lead Capsule offers a free trial. If pleased with its features, feel free to sign up for one of these plans:
- Lite – their basic plan starts at $499/month, and offers 1 user, 3 campaigns, 3 verticals, 3 lead forms, 100k leads and 100MB of data storage.
- Professional – for the second tier, expect to part with $699/month. This gets you 5 users, 10 campaigns, 10 verticals, 10 lead forms, 1 million leads and 1GB of data storage
- Enterprise – this goes for $999/month and offers live support, 10 million leads, unlimited users, campaigns, verticals, and lead forms as well as 10GB of data storage
- Dedicated – this costs $1499/month and offers unlimited users, campaigns, verticals, and lead forms; 50 GB data storage, unlimited leads and live support.
10. Lead Liaison
Lead Liaison is not your average lead distribution software. It goes beyond lead delivery, helping businesses automate their sales and marketing activities. Here’s a more detailed look at its lead distribution features:
Key Features:
- Lead management – Dubbed GoExhibit, this platform offers one of the most comprehensive tools for lead management. It’s designed to capture, and subsequently, segment, deliver, export, follow up with and foster leads.
- Marketing automation – another feature that drew me to Lead Liaison is its ability to automate marketing. It makes quick work of tracking, qualifying, and distributing leads.
- Advanced technique of tracking visitors – generates a detailed profile of a prospect based on their online and offline engagement.
Pro:
- Provides an all-in-one solution for capturing and nurturing leads
- Monitors prospect’s journey by tracking their activities online and offline
Con:
- Takes some time to get the hang of it
Rating:
4.2-star/5-star rating
Pricing:
While you can request a demo, Lead Liaison does not offer any free trials. So you’ll have to pay for one of the following:
- Inbound – this package goes for $250/month and offers features, such as visitor tracking, video engagement, integration with Google Analytics and more.
- Omnibound – for $780/month, you’ll have access to all of Inbound’s features. In addition, you’ll get advanced lead scoring, marketing automation, 5,000 licensed prospects and more.
- Lifecycle – going for $1,500/month, this plan includes all of Omnibound’s features. To add to this, you’ll have API Access, at least 20k licensed prospects, an enterprise CRM connector and personalized website.
11. LeadByte
Are you the proud owner of a lead generation business? If so, LeadByte is the perfect lead distribution system for you. Not only does it capture leads, but it also validates them prior to sending them to the sales pipeline.
Key Features:
- Autoresponder – makes it easy for sales teams to follow up on acquired leads by scheduling transactional messages.
- Validates inbound leads in real-time – most lead distribution systems can only capture and assign leads. But LeadByte takes things up a notch. It verifies these leads through third-party validation services. This way, you’re guaranteed to get quality leads each time.
- Flexibility in lead distribution – businesses can choose to sell leads exclusively or to multiple buyers through an auction. Selling leads to the highest bidder and boosts your ROI significantly.
Pro:
- Auto-responder leads to easy follow-ups
- Gives users an opportunity to validate leads
Con:
- Not transparent about pricing
Rating:
4-star/5-star rating
Pricing:
There’s no free trial offered and the price is only available on inquiry
12. AdRack
AdRack is one of the best lead distribution software options if you’re looking to streamline the entire sales process. This platform has everything from setting up your marketing campaigns to capturing and assigning leads to the relevant sales team.
Thanks to its automated lead management system, this software benefits a wide range of professionals- advertisers, lead buyers, publishers etc.
As an advertiser, you can gain insight into web traffic by collecting lead data. And as a lead buyer, you can determine whether your buying leads are worth it. Here’s a list of the lead distribution features:
Key Features:
- Lead capturing and generation – this lead distribution software helps you create web forms from scratch. You can then use them to capture new prospects.
- Campaign management – it also allows businesses to launch, manage and optimize campaigns
- Lead segmentation and routing – it lets you create lead routing rules to segment prospects. Every incoming lead is then matched with the most suitable sales rep based on preset criteria.
- Can generate banners and web push notifications – AdRack is not only a lead routing platform. It also helps users create banners and send web push notifications.
Pro:
- Adrack can evenly distribute leads in real-time
- Ideal for launching, measuring, and monitoring campaigns
Con:
- Configuring the triggered push notifications can be tricky
Rating:
4-star/5-star rating
Pricing:
- Free – AdRack is one of only a handful of lead routing platforms that offers a free trial. The trial lasts for 14 days and gives you access to 1 campaign, 1 user and 10k pings.
- Starter – this plan goes for $275 per month and comes with 50k pings per month, 3 campaigns and unlimited users.
- Growth – for $475/month, this plan gets you 5 campaigns, 150k pings/month and unlimited users.
- Professional – the top-tier plan costs $750/month and offers unlimited users, unlimited campaigns as well as 250k pings
13. Lead Squared
There’s a reason why Lead Squared is often ranked as the best lead distribution software. Not only does it aid in routing leads but it doubles up as marketing automation software. Check out the lead distribution features offered by Lead Squared
Key Features:
- Automatic lead distribution – this lead distribution software automates the process of capturing and routing leads to the right sales reps.
- Lead scoring – this software makes it easy to monitor prospects’ activities for lead scoring. It shows you the emails they click, ebooks they download and more.
- Lead segmentation – using lead scores, location and lead behavior, it’s able to segment leads into different categories.
Pro:
- Great for automating marketing activities
- Able to assign leads based on location, lead scores and behavior
Con:
- The user interface needs a bit of improvement
Rating:
3.8-star/5-star rating
Pricing:
- Basic – starts at $400/month and offers features such as prospect journey tracking, lead source attribution, Facebook lead Ad connector
- Standard – goes for $1200/ month and has features dedicated to lead management, lead distribution, sales automation and more.
- Enterprise – costs $2500/ month. Offers advanced features like split testing, contact centre integration and developer support.
- Custom – allows you to get a customized set of features.
Lead Squared offers a 15-day free trial.
How To Implement A Lead Distribution Strategy
- Automate Lead Capturing – Transitioning from marketing to sales should be as smooth as possible. The best lead distribution software is designed exactly for this reason to make sure the process is as smooth as possible.
- Process Lead Qualification – The best lead distribution software will help you qualify prospective leads, segment to the right flow and make sure the leads are going to their intended destination.
- Set Rules To Send Leads – This is one of the most crucial elements of the lead distribution process. If your rules are not correct leads will be delivered to the wrong client and you will have unhappy sales managers on the phone complaining about the quality of the lead.
- Integrate Your Toolstack – Connect all needed elements for your lead distribution process.
- Test The Lead Distribution Software – Test the whole process from start to finish before beginning any campaigns. Look for any dead ends or holes in the process and fix them accordingly.
- Begin Your Campaign – Begin the campaign.
- Deliver Qualified Leads & Nurture Unqualified Leads – Your leads should be going to their intended destinations and you can work on a process of nurturing unqualified leads and finding them a new home.
- Track And Measure Outcomes – Consistently track the campaign and look for opportunities to fine-tune the process to bring marketing costs down and capture more leads.
- Continue Process Of Desired Objectives – Rinse and repeat until the end of the campaign.
FAQs
What is a lead distribution platform?
This determines how incoming leads are distributed among sales teams. This could be based on an even workload where each sales rep receives the same number of leads; lead sources depend on where the acquisition channel or role of the sales agent.
What is lead routing software?
Lead routing software is designed to distribute leads to any desired business, sales team or specific sales rep. It assigns these leads using predetermined criteria.
What is distribution lead?
This is the process of lead distribution where a prospective lead is assigned using lead distribution software to a lead buyer. As soon as the prospect has completed the process the sales rep will have the required information to interact and commence the sales process.
What software is used for lead generation?
Prospect Generation:
- Hunter.io
- Lemlist
- Snovio.io
- AeroLeads
- LeadFuze
Sales Pages:
- Click Funnels
- Unbounce
- Lead Pages
- Instapage
Lead Distribution Software:
- ClickPoint
- Lead Prosper
- Chili Piper
- Lead Feeder
CRM:
- Go High Level
- Monday
- Pipe Drive
- Hubspot
Final Thoughts on the best lead distribution software
The premise behind lead distribution software is to streamline the whole process. Making it as easy as possible for the lead to go from point A through to point B. Any distribution software that inhibits that process, stay away from especially when it comes to tech integrations. Your job is to deliver leads either to your business or a client’s business not manage tech integrations. My advice is to work with the best lead distribution software provider for you. Now this will differ depending on your needs.
This article has listed a number of viable options for any agency or company to choose from. As with most business-related outgoings cost and what you receive is the most prominent factor when deciding which will be the best option. In my opinion, anyone who is offering lead generation should be using Lead distribution software. Not only does it create the path of least resistance, but you can also track the whole process, see where trouble points are, and amend the process until you have it completely dialled in.